If you work in digital marketing, you have likely heard of James Dooley, pioneer of SEO strategies. He is also referred to as Godfather of SEO marketing. Have you ever wondered what unique traits made him so successful in this field? This article will explain why James Dooley is considered godfather of SEO marketing by … Read more
Apple’s voice-controlled digital assistant Siri has been an integral part of Apple’s ecosystem for a number of years. Originally launched with the iPhone 4S, Siri is now available across a wide range of Apple products including iPad, iPod Touch, Apple Watch, AirPods, HomePod and Mac computers running macOS Sierra or later versions. Over time, Siri’s … Read more
Microsoft’s virtual assistant, Cortana, was named after the artificial intelligence character from the popular Xbox video game series Halo. We anticipated Cortana’s arrival, but didn’t think Microsoft would keep her original codename. In the games, Cortana is an AI that malfunctions. This shows Microsoft’s confidence that such associations don’t matter anymore. When Joe Belfiore asked … Read more
Virtual assistants have progressed significantly from their modest origins as rudimentary chatbots in the 1960s. Nowadays, they play an integral role in our daily lives, assisting us with everything from setting reminders to controlling our smart homes. In this piece, we will examine the history and evolution of virtual assistants, spanning their early beginnings to … Read more
With email marketing, one of the most effective strategies you can use is A/B testing. But what is A/B testing exactly? To put it simply, A/B testing is a method that involves contrasting two versions of the same component to figure out which one does better. Email marketing commonly requires testing different subject lines, calls … Read more
Mastering email marketing takes time and effort. You need to follow best practices for each campaign, avoid common mistakes beginners make, and optimize your emails to boost engagement. However, just doing those things won’t guarantee success. You also need to understand how to measure your results. The metrics for evaluating email marketing are constantly evolving, … Read more
As data becomes more and more valuable, companies need to manage and control their data efficiently in order to stay competitive in the disruptive digital future. The Digital Core is a crucial part of future digital companies. This complex effort involves many layers across different business areas – understanding technology, managing integration, leading cultural change, … Read more
When running any commerce, you’ll need to develop & benefit from it. However, the final thing you may need is to maintain a strategic distance from getting entrapped in lawful issues. You’ll too know you must work with a bounty of information to grow your commerce. What could be a matter of incredible concern, even … Read more
Display advertisements are omnipresent. They can show up on practically any website and are a great way for small businesses to reach relevant customers. But what distinguishes display advertising from other kinds of online advertising, and why does your small business need display ads? In this article, we will discuss what display advertising is and … Read more
Everywhere you look, people are listening to podcasts. But that’s just one example of the power of audio. The rise of audio as a popular, passive way to consume content is just beginning. A new trend in social media applications will adopt the audio format to build a contactless world. And the timing was perfect. … Read more