Twitter is one of the leading social networking sites worldwide. There are reportedly 217 million daily monetizable active users. These users connect to Twitter, post and retweet other people’s tweets.
This has resulted in an average of 500 million tweets per day. , people tweet to express their opinion on a topic, and when multiple people regularly tweet about a topic, a trend is created. You can use Typefully to monitor trending topics if you want to stay up to date with the latest happenings in the world. However, it can be confusing if you want to learn how to spot global trends on Twitter.
Twitter trends are marked with a hashtag (#). Once you tap on a trending tweet, you’ll see posts that users have created using the hashtag. You can filter the trending page by location to discover the hot topics in one place.Alternatively, you can set it to know what the world is talking about.
This article will show you how to view global trends using your phone or desktop computer. Ready? Let us begin.
What are trends?
If you want to learn to spot global trends on Twitter, you first need to understand Twitter trends: topics determined by an algorithm. Twitter curates trending topics whether you run a Twitter business or a personal account.
There are many factors that Twitter uses to determine the right trends to show you. These factors include your location, your interests and the people you follow. Additionally, Twitter’s algorithm takes into account topics that are popular among a specific audience, rather than those previously discussed.
This algorithm makes it easier to find the most popular people and learn about the hottest topics on the platform. Previously, Twitter had a built-in global trends feature.
However, the feature has been removed and replaced with trending topics based on your interests and location. As a result, you may see trends that don’t meet your needs. What Are Worldwide Trends on Twitter?
What are the current global trends on Twitter?
with worldwide trends, you can find out what’s going on in the world in real-time and what other Twitter users have to say about it.
For example, let’s say you live in the United States and want to gain information about the events taking place in France.Unfortunately, Twitter doesn’t allow it to appear in the trending topics list because it has no relation to your location. However, you can explore hashtags that are trending in different countries with global trends.
How Hashtags Relate to Trends?
You may have noticed that most trends have a # sign before the phrase or word. As mentioned above, the symbol is known as a hashtag and is added to a tweet so that the Twitter algorithm recognizes that it is related to a topic. This way, people can easily see your conversations when they search for the hashtag.
Trending hashtags on Twitter are a great way to attract more audience, be it for business or personal purposes. By clicking on a hashtag, you can easily see companies promoting their products or services. This increases brand awareness among the target group.
Whether on a global or regional level, using hashtags to write Twitter articles allows you to join the conversation about the hashtags you use. This is an excellent opportunity to boost your company’s sales. Typefully helps you improve your brand visibility by giving you a simple platform to schedule and publish persistent tweets for your business.
How do I find trending hashtags on Twitter?
125 million hashtags are tweeted every day. It will help you reach more Twitter users. How do I find trending hashtags on Twitter? Check out the 6 best ways and a bonus tip below.
You are probably familiar with the Twitter application and its “Trending for You” feature. That’s probably the first place to look. But he’s not the only one.
You should look for relevant and trending hashtags. And it’s not the same.
Let’s see how to find the right hashtags!
Check out the Trending for You section
Twitter has the most advanced trending hashtag detection system compared to other social media apps. The Trending for You section contains trending topics and hashtags that should fit your account.
But does it work as expected? It’s controversial. However, the Trending section does not contain hashtags related to our business niche. Only #DeepLearning fits in any way and we could add it to technology-related posts.
All other hashtags refer to current political events and pop culture. Our social media manager will not use them to communicate with Twitter followers. Use Social Listening
You can try a social listening tool (like Brand24) if you want to find more accurate trending Twitter hashtags.
This is how it works
First, you need to set up a tracking project. Based on the collected mentions, the tool then presents trending hashtags related to a monitored keyword. They are much more accurate than the hashtags in the Twitter “Trending For You” section. Adding it to tweets seems fine.
Brand24 updates these hashtags once an hour. When a new popular hashtag appears, the tool recognizes it immediately.
Another great way to discover relevant hashtags is to read Twitter mentions. You can filter them on the Mention tab.
Check out the Explore tab
Twitter’s Explore tab is pretty interesting. Without a doubt, it is a source of trends on Twitter.
In the Explore tab you will find:
- Trending for you
- What’s happening
- Popular Videos
- Popular Images
- Viral Tweets
- Funny Tweets
If you want to go viral with your tweets, you should do Be sure to pay attention to viral tweets. You can choose the topics that interest you most.
Following viral tweets and topics related to your business can be a great source of inspiration.You can see what’s trending and which hashtags are added to the most popular posts.
Unfortunately there is no way to filter the data. The feature returns a large number of posts, which can create chaos and make it difficult to find valuable content.
Using Mobile Apps
They are generally based on the same characteristics.I tested three mobile apps specifically for Twitter: Trending Twitter Hashtags, Trending Twitter, and Trending Twitter US ,. Here are my results.
I don’t find them very useful. The only thing these apps do is provide general trending hashtags. That’s all. In reality, they work in virtually the same way as Twitter’s Trends feature.
If you want to use mobile applications to search for popular hashtags, I advise you not to use Twitter hashtags. Apps like In Tags or Tagify are better. They allow you to search hashtags by category or generate them by entering keywords.
But generally, none of the mobile apps have hashtags that are exclusively related to your business niche and target audience.They only contain general and popular hashtags. That’s all.
Follow Relevant Twitter Profiles
People readily use hashtags on Twitter. I’m sure there are several profiles you can follow to see what hashtags they add to tweets.
Of course it is important to choose the right ones.
Luckily, Twitter is bringing this to your attention. Just take a look at the “Who You Follow” section of your profile or check out the Connect feature.Using a social listening tool is another way to search for influential profiles. The Brand24 tool is very suitable for this. Determine the reach, share of voice and score of Twitter influencers.
Try a hashtag generator
While searching for trending hashtags on Twitter, you can try online generators like All Hashtag or Inflact. How do you work? I would say similar to the mobile apps described above.
They help you find hashtags with high usage. I couldn’t find any generators specifically for Twitter. It seems like they are dedicated to all social media platforms. Therefore, they do not present precise data on how many times a hashtag has been used on Twitter.
The Infflact hashtag generator seems like a pretty interesting alternative. All you have to do is enter a keyword and the tool will provide you with common, average and rare hashtags that contain a similar keyword.
The generators mustn’t recognize any new trending hashtags that are becoming increasingly important on Twitter.
How can I participate in a global trend?
Now that you know how to spot global trends on Twitter, you’re probably wondering how you can get involved in one. First, you need to create a tweet and add the word or phrase to the trending list. So if there is a hashtag, you should use it. Exploring Typefully’s Twitter thread templates for explosive engagement is a great place to start if you want to create tweet threads that grab your audience’s attention.
Please note that you may not find your tweet in search results because many people tweet with the same hashtag all the time.
However, this doesn’t mean that your followers won’t see your tweets. You can also create many tweets with the same hashtag to ensure that some of your tweets appear even if they are filtered. You can use the scheduling feature in Typefully if you don’t have time to stay online and tweet constantly.
Read Also: What are the emerging trends impacting digital marketing?
How to Use Trends to Build a Twitter Presence?
Here are some tips on how to use Twitter trends to grow your presence.Follow trending topics about your industry
Follow trending topics about your company
Not only will this help you stay up to date with the latest trends in your field, but it will also provide you with insight into the best way to engage your audience. You can add topics that interest you to your Twitter settings and related tweets will appear in your feed.
Narrow your search with filters
There are many trending topics you should follow to increase your brand visibility, but it can be difficult to search through them all. Don’t worry, you can narrow your search by applying filters.This ensures you only see the most relevant tweets.
You can use filters to determine whether image-based posts drive more engagement or whether text-based posts help increase your follower count. To apply filters to your search, simply click the options icon next to the search bar and then select “Advanced Search.”
Learn to anticipate trends
Learn to check your social networks’ content calendar to find out about upcoming events. If you have no idea, you can research what happened during this period last year. Although it is difficult to predict how these trends will develop, anticipating them helps to ensure you have content to publish and adapt.
Join the conversation
Twitter encourages interaction between its users. For example, you can respond to popular tweets by “quoting” them and then sharing your opinion on the topic. This is better than publishing new content about the trend, although it gives you less control over the message.
Conclusion
Twitter asks us what is happening. This positions it as a social media platform whose focus is on the rapid dissemination of information. For this reason, Twitter trends often contain topics related to politics, pop culture, or daily world news.
However, trending hashtags can boost your social media marketing strategy. Using relevant Twitter hashtags is crucial for businesses. To find trending hashtags that fit your business and marketing campaign, you can use a social listening tool that discovers them for you. Plus, this tool updates data regularly, so you can be sure you don’t miss any important hashtags.